Work Showcase
From legacy to digital-first
Taking India's 50-year-old hosiery legacy into the digital era — D2C website, Amazon and Flipkart marketplace presence, B2B infrastructure, WMS integration, and a premium sub-brand in the making.
Shera is one of India's most established hosiery brands — five decades of distribution, loyal wholesale relationships, and brand ambassadors of serious cultural standing (Vivek Oberoi, Manoj Kumar). For half a century, the brand has dressed Indians from the inside out.
But the market had moved. D2C brands were stealing shelf space online. Amazon and Flipkart had become the new distribution channels. Consumers expected to find brands they trusted on their phones — and Shera simply wasn't there.
StradonAI was engaged to build Shera's complete digital presence from scratch — D2C website, full-service marketplace management, B2B portal, WMS integration, and the groundwork for a new premium sub-brand targeting the direct-to-consumer premium segment.
Shera had everything a brand needs to win online — decades of trust, national distribution muscle, celebrity endorsement, product range — except a digital footprint. Building that from zero while maintaining the brand's authentic legacy identity was the central challenge.
Amazon and Flipkart required more than just product listings. Winning on marketplaces means SEO-optimized listings, A+ content, competitive photography, and active review management — all executed simultaneously with the D2C build.
The B2B institutional buyer channel — Shera's traditional backbone — also needed its own digital infrastructure. And the premium sub-brand strategy had to be conceived and positioned without cannibalizing the core brand's existing audience.
50+ years of wholesale-built brand equity had to be translated into a credible, conversion-optimized digital presence — from a zero-digital-footprint baseline.
Amazon and Flipkart wins require coordinated product photography, A+ content, keyword-optimized listings, competitive analysis, and operational setup — all running simultaneously.
Building D2C and B2B portals in parallel, with WMS integration to ensure inventory visibility across both — while planning the premium sub-brand's separate positioning.
Designed and developed sherahosiery.com — built for conversion, brand storytelling, and product discovery, with ambassador imagery and heritage narrative woven into every page. Mobile-first, SEO-structured, and optimized for India's consumer shopping patterns.
End-to-end Amazon and Flipkart management — professional product photography, A+ enhanced brand content, keyword-rich listing copywriting, competitor gap analysis, and ongoing review and sales management.
Built the institutional B2B portal with product catalogue infrastructure for wholesale buyers. Integrated the warehouse management system for real-time inventory visibility across both D2C and marketplace channels — eliminating oversell risk.
Conceived, positioned, and designed the visual identity for Shera's new premium D2C sub-brand — ensuring it targets an aspirational consumer segment without undercutting the core brand's existing equity in the mass market.
Structured and activated brand ambassador assets (Vivek Oberoi, Manoj Kumar) for digital channels — creatives, social media content, and marketplace A+ imagery that leverages celebrity association for instant credibility.