Complete brand transformation for an industrial AI platform post-Wipro acquisition — from logo redesign to full website deployment in a 3-month intensive engagement.
Wipro Linecraft — formerly Linecraft, acquired by Wipro Infrastructure Engineering — is an industrial AI platform powering manufacturing intelligence. Post-acquisition, the brand needed to evolve from its startup-era identity into a positioning that reflected its new enterprise reality within the Wipro ecosystem.
StradonAI was engaged for a complete brand transformation — redesigning the logo, refining the visual identity, building a full website from scratch on Webflow, and structuring the communication architecture to align with enterprise AI + Wipro ecosystem positioning. The entire engagement was delivered in a focused 3-month intensive.
When Wipro Infrastructure Engineering acquired Linecraft, the brand inherited strong technology but an identity that didn't match its new enterprise context. The existing visual language, digital presence, and communication framework were built for a different stage — and couldn't carry the weight of a Wipro-backed enterprise AI platform.
The challenge was clear: transform the entire brand presence to reflect enterprise AI capability while maintaining the distinct identity that made Linecraft valuable in the first place.
Linecraft needed to align with the Wipro ecosystem while maintaining its own distinct identity — a delicate balance between enterprise credibility and product differentiation.
The existing Linecraft identity was built for a startup context and didn't reflect the enterprise AI capability or manufacturing intelligence sophistication the platform actually delivered.
There was no structured website or communication architecture in place — no cohesive digital presence that could represent the brand to enterprise buyers and the Wipro ecosystem.
Conducted a comprehensive audit of Linecraft's existing brand assets, market positioning, and the Wipro ecosystem context — identifying the gaps between current identity and enterprise AI expectations to define the transformation roadmap.
Redesigned the logo from the ground up and developed a complete visual identity system — typography, colour palette, iconography, and brand elements — that balanced Wipro enterprise credibility with Linecraft's distinct AI identity.
Architected and built the entire website from scratch on Webflow — structuring the information architecture, content hierarchy, and user flows to communicate enterprise AI capability to manufacturing decision-makers.
Developed a structured communication architecture — messaging hierarchy, content pillars, and positioning framework — ensuring consistent brand voice across all touchpoints within the Wipro ecosystem.
