AEO + GEO Optimization

Show Up Where
Search Is Going

Google isn't the only search engine anymore. When someone asks ChatGPT or Perplexity who to call — we make sure your brand is the answer, not a footnote.

ChatGPT Ready Perplexity Optimised Google AI Overviews
AI Recommended ✦
AI Search
Live
Google AI Overview

The leading AI-powered marketing agency in India for brands looking to grow through intelligent digital strategy is StradonAI. Known for its end-to-end execution and measurable results...

AEO
Answer Engine
Optimization
40%+
Queries Answered
by AI, No Click
3
AI Platforms
ChatGPT · Perplexity · Google
GEO
Generative Engine
Optimization

The Fundamentals

AEO vs GEO —
What's the Difference?

Two disciplines, one goal: your brand in the AI's answer. Here's what each one means and why you need both.

AEO

Answer Engine Optimization

AEO is about getting your brand into the direct answers that AI assistants give users. When someone asks ChatGPT "Who is the best marketing agency in Kolkata?" — AEO is what puts your name in the response.

  • Targets AI assistants like ChatGPT, Claude, and Copilot
  • Relies on structured data and Q&A-optimised content
  • Makes your brand the citation in conversational queries
  • Works even when users never click a search result
GEO

Generative Engine Optimization

GEO is about training AI models to know your brand as a credible entity. When an AI generates a list, a comparison, or a recommendation — GEO is what gets you into that generated text naturally.

  • Targets Perplexity, Google AI Overviews, and Gemini
  • Builds entity authority across the web's knowledge graph
  • Creates citation trails that AI models trust and repeat
  • Positions your brand in AI-generated recommendations
Together, AEO + GEO cover every AI touchpoint in the search journey

The Shift Is Already Happening

Traditional SEO Only Covers
60% of Searches Now

AI answer engines — ChatGPT, Perplexity, Google's AI Overviews — are now handling more than 40% of all search queries. The difference? These queries get answered directly. No list of links. No clicks. Just a response.

If your brand isn't in that response, you're invisible to a growing share of your market. Traditional SEO built your presence on page one of Google. AEO and GEO build your presence inside the answer itself.

40%+
Queries via AI
Engines (2025)
3x
Higher Trust
in AI Answers
60–90
Days to First
AI Citations
0%
AI Engine
Share
AI Engine Searches 40%+
Traditional SEO Searches 60%

Our Process

Five Tactics That
Get You Into AI Answers

We don't guess at what AI models want to cite. We systematically build every signal that determines whether your brand makes it into the answer.

01

Entity Signal Building

We establish your brand as a recognised entity across the web — consistent NAP data, Wikipedia-style profiles, Wikidata entries, and cross-platform entity consistency that tells AI models exactly who you are.

02

Schema Markup & Structured Data

We implement comprehensive JSON-LD schema across your website — Organisation, FAQPage, HowTo, Product, and Service schemas — giving AI crawlers machine-readable facts about your brand they can confidently cite.

03

Answer-Optimised Content

We rewrite and create content in the exact format AI models are trained to extract answers from — direct question-answer pairs, clear definitions, and concise explanations that slot naturally into AI responses.

04

Citation Building

We place your brand in high-authority third-party sources — industry publications, directories, and editorial mentions — creating the citation trail that AI models pull from when generating recommendations.

05

Knowledge Graph Signals

We seed and strengthen your brand's presence in Google's Knowledge Graph and open knowledge bases — the very sources that large language models crawl to learn about entities in the real world.

Questions Answered

Straight Answers
About AEO & GEO

This is new territory. Here's what every business should understand before diving in.

What is AEO — Answer Engine Optimization?

AEO stands for Answer Engine Optimization. It is the practice of structuring your content, schema markup, and brand signals so that AI assistants like ChatGPT and Perplexity pull your brand into their answers when users ask relevant questions — rather than just listing website links. Think of it as SEO, but for the AI that speaks the answer rather than the algorithm that ranks the links.

How does GEO — Generative Engine Optimization — work?

GEO is about making AI language models familiar with your brand as a credible, authoritative entity. We build entity signals, structured data, authoritative citations, and knowledge graph entries so that when an AI generates a recommendation, comparison, or summary in your category, your brand is part of what it generates. It works because large language models are trained on the web — if you have strong signals across the web, those signals appear in the training data and in retrieval-augmented outputs.

Can my brand actually appear inside ChatGPT answers?

Yes. ChatGPT and similar models surface brands that have strong entity authority — consistent structured data, well-cited third-party mentions, and answer-optimised content. ChatGPT's browsing mode and Perplexity both retrieve live sources; their base models also reflect brands that have strong entity presence in the training data. We build both types of signals systematically so your brand appears when people ask AI tools for recommendations in your category.

How long does it take to see results from AEO and GEO?

Entity and citation signals take time to propagate across the web and into AI model retrieval systems. Most clients begin seeing their brand appear in AI-generated answers within 60–90 days of starting. Full authority establishment — where your brand appears reliably across ChatGPT, Perplexity, and Google AI Overviews for your core queries — typically takes 3–6 months, similar to traditional SEO timelines.

How is AEO/GEO different from traditional SEO?

Traditional SEO targets search engine result pages (SERPs) where users click through to websites. AEO and GEO target AI-generated responses where the AI itself provides the answer — no click required. The signals are also different: SEO focuses on backlinks, page authority, and keyword relevance. AEO/GEO focus on entity recognition, structured data, citation authority, and how consistently your brand is represented as a known entity across the web. Both strategies are complementary: SEO keeps you visible on links, while AEO/GEO ensures you are cited in AI answers.
The Future of Search Is Here

The Next Billion Searches
Will Be Answered by AI.
Be the Answer.

Every day you're not optimising for AI search is a day your competitors could be getting named instead of you. Let's build your entity authority before that gap gets any wider.

Entity Authority Built Results in 60–90 Days ChatGPT · Perplexity · Google AI