Most influencer campaigns pick creators by follower count. We pick by fit — audience demographics, engagement quality, content tone, and category authority. The difference shows up in sales, not screenshots.
Creator Tiers
Every tier has a role in a well-structured campaign. We build your mix based on your objective, not on who charges the most.
High-trust, niche-specific creators whose audiences treat them like a friend's recommendation rather than an ad. Ideal for category-specific launches, regional campaigns, and high purchase-intent activation.
The sweet spot — enough reach to matter, enough intimacy to convert. These creators typically have built a loyal following around a specific niche and command genuine engagement from their audience.
When brand awareness at scale is the primary goal — new product launches, category entry, or national campaigns where reach volume matters. Used strategically as the amplification layer in a multi-tier campaign.
The Match Engine
Follower count is the most visible metric and the least predictive of results. Our matching engine evaluates signals that actually matter.
We verify that a creator's audience age, gender, location, and purchase behaviour align with your actual target customer — not just their stated niche.
Fake engagement is easy to buy. We analyse comment sentiment, save rates, and click-through patterns to identify creators with genuinely active communities.
Past content is analysed for tone, category alignment, and any brand-safety risks before a creator is shortlisted. We check what they've posted, not just what they claim.
Our Process
We handle the sourcing, the briefing, the content review, and the measurement — so your team doesn't have to manage 20 individual DM threads.
We define the campaign objective, audience parameters, and budget split — then run the matching engine to produce a vetted creator shortlist within 72 hours.
We build detailed creative briefs, handle negotiations, and execute contracts. You approve the final creator list and brief before anything is confirmed.
Every piece of content is reviewed before it goes live. We ensure brand guidelines, mandatory disclosures, and key messages are in place — no surprises post-publish.
Post-campaign, we deliver a full attribution report: reach, engagement, promo code conversions, earned media value, and what the next campaign should look like.
FAQ
Ready to Match?
Tell us your brand, your audience, and your goal. We'll send back a vetted creator shortlist within 72 hours.